Guides / Customers & revenue

How to Find Your First Customer Through Your Network

Turn a vague request to meet customers into specific discovery conversations about a problem, role, and workflow.

A practical answer

What to know

First-customer conversations should start with a problem and a buyer, not a vague request to meet customers. Use your network to find people who understand the workflow, can describe how decisions are made, or can point you to the right role. Treat early conversations as learning, not proof of demand.

A thoughtful next step

Try this

  1. Write down the role, organization type, and problem you want to understand.

  2. Ask a connector for a short discovery conversation, not a sales endorsement.

  3. Record what you learn and refine the buyer hypothesis before asking again.

Explore the topic

Read the What is Go-to-Network? pillar guide for the broader approach, or explore all network guides.