Guides / Customers & revenue

How to Find a Sponsor for Your Community or Event

Connect a sponsor's audience and goals to a specific community outcome, with a clear package and an easy way to decline.

A practical answer

What to know

Sponsorship requests are stronger when they connect a sponsor's audience and goals to a specific community outcome. Research what the sponsor has supported before, then ask a connector who understands their priorities for context. Give them a clear package and an easy way to decline.

A thoughtful next step

Try this

  1. Define the audience, format, and measurable outcome you can offer.

  2. Research the sponsor's past support and current priorities.

  3. Ask for an introduction with a one-page summary and a clear ask.

Explore the topic

Read the What is Go-to-Network? pillar guide for the broader approach, or explore all network guides.