Guides / Visibility & media

How to Get Booked on a Podcast

Pitch a specific angle the host has not covered well, with evidence you can speak to and a short, relevant note.

A practical answer

What to know

Podcast bookings come from relevance, not persistence. Listen to recent episodes, identify a topic the host has not covered well, and offer a specific angle with evidence you can speak to. A connector can introduce you, but the host still decides whether the topic fits.

A thoughtful next step

Try this

  1. Listen to recent episodes and note the audience and format.

  2. Write a short pitch with two or three specific topics you can discuss.

  3. Ask a connector for an introduction only if they know the host's interests.

Explore the topic

Read the What is Go-to-Network? pillar guide for the broader approach, or explore all network guides.