Guides / Visibility & media

How to Get Quoted by a Journalist

Follow a reporter's coverage, respond quickly with a specific point of view, and make yourself easy to reach.

A practical answer

What to know

Journalists need timely, specific expertise, so the pitch should be about their story, not your company. Follow their coverage, respond quickly with a clear point of view, and make yourself easy to reach. A connector can help, but the journalist decides what is newsworthy.

A thoughtful next step

Try this

  1. Read recent coverage and identify the angle you can add.

  2. Send a short, specific comment with your credentials and availability.

  3. Ask a connector for an introduction only when it is genuinely relevant.

Explore the topic

Read the What is Go-to-Network? pillar guide for the broader approach, or explore all network guides.